Writing for Glixel, Keith Stuart argues that Nintendo’s appeal in 2016 was its (heavy) use of nostalgia and building connections.
Nintendo has switched the conversation from the future (VR, teraflop processing engines, 4K output) to the past, and more importantly to its own past. Ahead of the crucial holiday season, it wasn’t Xbox One or PS4 on Jimmy Fallon, it was Nintendo, it was Mario and it was Switch.
It’s an interesting read on a company that arguably ticked off as many fans as it appealed to; with flops like Miitomo, the supply issues of the Mini NES, and other issues, it’s nice to see a positive take on it, even if it is perhaps a bit too cheery.
Read: From ‘Zelda’ to Switch: How Nintendo Won 2016 Without Trying on Glixel
Flip side: Nintendo’s biggest problem is Nintendo on Polygon